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IAM Seminar
Advanced Business Writing Skills
(Including Effective E-mail writing)

On 25th September. 2014 at Hotel Ramada Plaza Palm Grove, Juhu Beach, Mumbai
(9.30 am to 5.00 pm)
Please reply to or call 022-3040 3400
Please Click Here to Register
1. How to organize your writing to deliver information accurately, powerfully, persuasively and professionally ? Get your ideas across more effectively to produce desired results.
2. Get priceless tips to organize your writing with your readers? needs in mind, craft sentences that get and hold your readers? attention
3. Eliminate common grammar, punctuation and usage errors and create documents that are reader friendly.
1. on our website or
2. by E-mail to or
3. on Phone 8692 980 980 or 022-3040 3400

and send the fee in advance to:
Indian Academy of Management,
331, Kaliandas Udyog Bhavan, Century Bazar Lane,
Worli, Mumbai - 400 025. Phone No. 022-3040 3400, 8692 980 980
How You Will Benefit : At this seminar, you will learn
For Registration:
1. Writing that gets results: What motivates people to read ?
2. Essentials of Written Communication: How to write effective e-mails, Memos, Letters, Business Reports and Refusal Letters.
3. Preparing yourself for the writing process: Organizing your thoughts- using mind mapping as a tool
4. Importance of Subject Lines and strong lead sentences
5. Creating attention- writing strategies that spell success
6. Presentation Styles: How to be Positive & Convey Sincerity,
7. Layout and type: Use a reader-friendly layout to emphasise main ideas.
8. Using visuals and graphics to organise and support your ideas
9. Best Practices in e-mail etiquette
10. Summary: Techniques for writing effectively.
Course Content :
An international trainer with decades of experience. He conducts seminars, training programs and workshops in different countries of the world. He has addressed over 1000 seminars and conferences all over the globe. Every year, over 700 professionals attend his international workshops and more than 1000 do so in India. Mr Hansel DSouza has trained over 20,000 MBAs. He holds He is a gold medalist in Mass Communications and holds a First Class Masters Degree from the Jamnalal Bajaj Institute of Management Studies, Mumbai.
Faculty : Mr Hansel DSouza, Sr Faculty, IAM
Rs. 7,900/- plus service tax @10% plus educational cess @3% = Rs 8,787/- per participant for each seminar. The seminars are non-residential. Fee covers course material, lunch, tea/ coffee and is payable in advance by cheque drawn in favour of Indian Academy of Management'.
Fee/ Investment: